Quarrybank identifies the buying guides, category pages, and comparison content your ecommerce site is missing, then drafts each one past a quality gate so it is useful enough to rank and specific enough to convert.
The highest-intent queries in most product categories are not the product pages themselves. They are the "best X for Y", "X vs Y", and "how to choose X" searches that happen just before a purchase decision. These are the pages that sit above or alongside product listings in search results, capture warm traffic, and send it directly to the basket. Most ecommerce teams know this. The problem is working out which of those queries is actually winnable for a site of their size, and then producing something genuinely useful rather than a thin list padded to 2,000 words. Quarrybank scores commercial-intent gaps by difficulty and conversion proximity, so the content plan focuses on the queries where a ranking position translates into revenue, not impressions. The quality gate then strips out the filler that makes buying guides useless: vague pros-and-cons sections, hedged recommendations, missing specifics. What comes out is content a reader trusts.
Radar surfaces buying guides, comparison pages, and category content where your site can rank and where the intent maps to a purchase decision, not just a browse.
Kenneth drafts to a quality ruleset that enforces real specifics, honest trade-offs, and answer-first structure. Editors refine the angle, not the basics.
Every piece is structured to answer the pre-purchase question clearly and link to the right product or category page, not to pad a word count.
a month to run the data layer per site, versus a tool stack that climbs past £560
to quality-check a full buying guide through the gate
Seam, Mill and Reserve. One brand or an entire catalogue, the tier scales with you.
Founding members get the toolkit, the quality gate, and a setup call at founding pricing for life. See also Quarrybank for agencies managing ecommerce accounts, and full pricing detail.
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